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  1. International Business
  2. Market and marketer acculturation
  3. Market framing
  4. Multicultural marketing

Discipline

    1. Business 1
    2. International Business
    3. Marketing 1

Research Interest

    1. Cultural Markets & Marketing 1
    2. Hispanic market consumption 1
    3. Hispanic small business consumption 1
    4. International Marketing 1
    5. Market and marketer acculturation
    1. Market framing
    2. Marketing Research 1
    3. Marketing legitimacy 1
    4. Multicultural marketing
    5. Value co-creation 1

Organization

    1. Eberhardt School of Business 1

Position

    1. Faculty Member 1