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  1. Business
  2. Collaborative Consumption

Discipline

    1. Business
    2. Advertising and Promotion Management 1
    3. Marketing 1
    4. Sales and Merchandising 1

Research Interest

    1. Advertising Effects during Uncertain Times 1
    2. Collaborative Consumption
    3. Consumer Evaluation of Advertising Tactics and Advertising Rhetoric 1
    4. Consumer Judgment and Decision Making 1
    5. Consumer Perceptions of Price Promotion 1

Organization

    1. Eberhardt School of Business 1

Position

    1. Faculty Member 1