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Mario Gonzalez Fuentes

Assistant Professor, Business Administration

Disciplines

  • Business
  • Business Administration, Management, and Operations

Research Interests

  • The adaptation of consumers to different environments and contexts. Currently, this interest is divided in two strands of research. One explores the consumer acculturation process of immigrants through their decisions to own a house in the host society. The other strand examines the differences in online behaviors between digital immigrants and digital natives.

View by

  1. Business
  2. Business Administration, Management, and Operations
  3. Department of Business Administration

Discipline

    1. Business
    2. Business Administration, Management, and Operations

Research Interest

    1. The adaptation of consumers to different environments and contexts. Currently, this interest is divided in two strands of research. One explores the consumer acculturation process of immigrants through their decisions to own a house in the host society. The other strand examines the differences in online behaviors between digital immigrants and digital natives. 1

Organization

    1. Department of Business Administration

Position

    1. Faculty Member 1