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  1. Business
  2. Marketing & Decision Sciences

Discipline

    1. Business
    2. Marketing 5
    3. Electrical and Electronics 1

Research Interest

    1. consumer behavior 1
    2. cultural factors in the context of advertising 1
    3. effectiveness of marketing communications in high-technology media 1
    4. global brand management 1
    5. global marketing management 1

Organization

    1. Marketing & Decision Sciences
    2. Emeritus Faculty 2

Position

    1. Faculty Member 4
    2. Emeritus Faculty 2
    3. Adjunct Faculty Member 1