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Browse Experts

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  1. Business
  2. Faculty Member
  3. consumer behavior

Discipline

    1. Business
    2. Marketing 1

Research Interest

    1. consumer behavior
    2. cultural factors in the context of advertising 1
    3. effectiveness of marketing communications in high-technology media 1
    4. marketing communications 1
    5. persuasion 1

Organization

    1. Marketing & Decision Sciences 1

Position

    1. Faculty Member