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  1. Advertising
  2. Marketing

Discipline

    1. Business Administration, Management, and Operations 2
    2. Marketing

Research Interest

    1. Advertising
    2. Global Marketing 1
    3. Marketing Strategy 1
    4. Marketing-Finance Interface 1
    5. Promotional Products 1

Organization

    1. Parker College of Business, Emeriti, Retired, and In Memoriam 1
    2. Department of Marketing 1

Position

    1. Emeritus Faculty 1
    2. Faculty Member 1