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Article
Follow me: strategies used by emergent leaders in virtual organizations
International Journal of Leadership Studies (2009)
  • Lindred L. Greer, University of Amsterdam
  • Karen A. Jehn, Melbourne Business School
Abstract
In this multi-method study, we investigated the strategies used by members who emerged as leaders in organizations communicating primarily via e-mail communication. We hypothesized and found that members who emerged as leaders tended to rely on soft influence tactics, were consistent in their usage of a certain influence tactic, and participated in e-mail exchanges more than other members. Additionally, we found that e-mail style moderated the relationship between soft tactic usage and emergent leadership, such that members who used weak e-mail style when using soft tactics were more likely to emerge as leaders. The use of weak e-mail style, such as typos or unclear wording, may have increased the degree to which soft tactics were perceived to be sincere, and therefore increased their effectiveness.
Publication Date
2009
Citation Information
Lindred L. Greer and Karen A. Jehn. "Follow me: strategies used by emergent leaders in virtual organizations" International Journal of Leadership Studies Vol. 5 Iss. 1 (2009)
Available at: http://works.bepress.com/etty_jehn/12/