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Article
Applying Quan and Wang's structural model of the tourist experience: a Zimbabwean netnography of food tourism
Tourism Management Perspectives
  • Muchazondida Mkono, Southern Cross University
  • Kevin Markwell, Southern Cross University
  • Erica Wilson, Southern Cross University
Document Type
Article
Publication Date
1-1-2013
Peer Reviewed
Peer-Reviewed
Abstract
This study applies Quan and Wang (2004) structural model of the tourist experience to a netnographic analysis of the food experience offered in Victoria Falls, Zimbabwe. The food experience in this context is conceptualised both as a peak experience, as well as simply an extension of daily life. Netnography makes use of tourists' “word-of-mouse”, taking advantage of an evergrowing cybercommunity which specifically relates to food tourism. Two hundred and eighty-five online reviews of five Victoria Falls restaurants were analysed. Thematic findings illustrate the nuanced nature of food experiences, including tourists' interest in authenticity, as well as food neophilia and food neophobia. The study also demonstrates the potential of Internet-based, qualitative research methods to illuminate current understanding of tourist experience, while assessing Quan and Wang's model in terms of its potential and usefulness in modelling the touristic food experience.
Disciplines
Citation Information

Mkono, M, Markwell, K & Wilson, E 2013, 'Applying Quan and Wang's structural model of the tourist experience: a Zimbabwean netnography of food tourism', Tourism Management Perspectives, vol. 5, pp. 68-74.

Published version available from:

http://dx.doi.org/10.1016/j.tmp.2012.10.007