Is That an Opportunity? A Multilevel Investigation of the Opportunity-Individual Nexus and Opportunity Beliefs(2014)
How do opportunity characteristics and individuals’ cognitive processing styles influence opportunity beliefs as actors pursue entrepreneurial opportunities? I theorize that both aspects of the opportunity-individual nexus influence opportunity identification through their influence on the formation of opportunity beliefs about fit and feasibility. Using analogical problem solving as a theoretical lens, I develop and test hypotheses related to: independent-direct effects of opportunity differences in superficial, structural, and procedural similarities between technologies and markets on opportunity beliefs; interaction effects of opportunity differences on opportunity beliefs; and moderating effects of individual differences, such as global versus local processing styles, on the relationship between opportunity differences and opportunity beliefs.
Publication DateSpring 2014
DegreePh.D. in Entrepreneurship
AdvisorsMaju K. Ahuja, Ph.D., Michael J. Barone, Ph.D., Dean A. Shepherd, Ph.D., and Andrew S. Manikas, Ph.D.
Citation InformationEric Shaunn Mattingly. "Is That an Opportunity? A Multilevel Investigation of the Opportunity-Individual Nexus and Opportunity Beliefs" (2014)
Available at: http://works.bepress.com/eric_mattingly/1/