Are you interested in how to better engage your community through marketing, outreach and social media? Through illustrating the Marquette University Raynor Memorial Libraries’ Banned Books Week campaign, this presentation will deliver numerous strategies on how to reach your audience where they are and bring them into the library. Topics covered will include program development, cross-campus collaboration, creating an interactive LibGuide and displays, promoting events through campus media, and documenting the event through photos and videos. This presentation was given at the 2013 Wisconsin Association of Academic Librarians Conference in Elkhart Lake, WI.