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2010 Driver Attitudes And Awareness Survey
Kentucky Transportation Center Research Report
  • Kenneth R. Agent, University of Kentucky
  • Eric R. Green, University of Kentucky
  • Ronald E. Langley, University of Kentucky
Abstract
A basic set of questions were developed that could be used in periodic surveys that track drivers attitudes and awareness concerning impaired driving, seat belt use, and speeding issues. The objective of the survey was to learn the knowledge, views, and behaviors of drivers in these areas. The objective of this report is to document the results of the 2010 baseline survey. The method used to conduct the survey was a telephone survey. In addition to questions for the three major highway safety areas of impaired driving, seat belt use, and speeding, an additional question was added which dealt with distracted driving. General information about the driver’s sex, age, ethnic or racial group, and education was also obtained. A total of 508 interviews were completed. The survey shows that drivers do not self-report many violations in their driving behavior. Only a few drivers admitted to violating the law in the areas surveyed (safety belt use, speeding, and impaired driving). For example, the percentage of drivers who indicated they used their safety belt “all of the time” was higher than the observed usage rate of safety belts. The survey shows a high level of media and enforcement awareness. The majority of surveyed drivers had heard about enforcement related to drinking and driving and use of safety belts while almost one half were aware of speeding enforcement. Males were more aware of enforcement activities than females. The large majority of drivers felt they were somewhat likely to receive a ticket if they violated the law in these areas. Females felt they would be more likely to receive a ticket if they violated the traffic laws than males. The most common type of distraction was talking on a cell phone. Slightly over one-half reported using a cell phone while driving. Distracted driving was much more common for the younger drivers and slightly higher for females.
Report Date
8-1-2010
Report Number
KTC-10-15/KSP4-10-1F
Digital Object Identifier
http://dx.doi.org/10.13023/KTC.RR.2010.15
Notes

The contents of this report reflect the views of the authors who are responsible for the facts and accuracy of the data presented herein. The contents do not necessarily reflect the official views or policies of the University of Kentucky or the Kentucky Transportation Cabinet. This report does not constitute a standard, specification, or regulation. The inclusion of manufacturer names or trade names are for identification purposes and are not considered endorsements.

Citation Information
Kenneth R. Agent, Eric R. Green and Ronald E. Langley. 2010 Driver Attitudes And Awareness Survey. (2010)
Available at: http://works.bepress.com/eric_green/3/