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Article
Winery Tasting-Room Employee Training: Putting Wine First in Oregon
Journal of Quality Assurance in Hospitality & Tourism
  • Byron Marlowe, Washington State University
  • Eric Adam Brown, Iowa State University
  • Tianshu Zheng, Iowa State University
Document Type
Article
Publication Version
Accepted Manuscript
Publication Date
1-14-2016
DOI
10.1080/1528008X.2015.1034399
Abstract

Oregon wineries have become increasingly reliant on tasting-room employees to increase wine distribution. Properly training tasting-room employees is essential to increasing sales of wine at wineries. In this study, the researchers explore the methods, techniques, and practices employed to train Oregon tasting-room employees. The results indicate managers perceive product knowledge as the most common form of training needed for tasting-room employees to succeed. Sales incentives were not consistent in the findings of the training programs. Three out of every four managers responded that job shadowing was the most popular form of training in their tasting rooms.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Quality Assurance in Hospitality & Tourism on 2016, available online: http://www.tandfonline.com/Doi: 10.1080/1528008X.2015.1034399. Posted with permission.

Copyright Owner
Taylor and Francis Online
Language
en
File Format
application/pdf
Citation Information
Byron Marlowe, Eric Adam Brown and Tianshu Zheng. "Winery Tasting-Room Employee Training: Putting Wine First in Oregon" Journal of Quality Assurance in Hospitality & Tourism Vol. 17 Iss. 2 (2016) p. 89 - 100
Available at: http://works.bepress.com/eric_brown/18/