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Eric Kolhede
Presentation
Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum
Marketing Management Association (MMA) Fall Educators’ Conference
  • Eric Kolhede, Saint Mary's College of California
  • J. Tomas Gomez-Arias, Saint Mary's College of California
SMC Author
Eric Kolhede, J. Tomas Gomez-Arias
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Paper
Publication Date
10-1-2017
Publisher/Venue
Pittsburgh, PA
Disciplines
Original Citation

Kolhede, E. and Gomez-Arias, J.T. “Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum.” Presentation at the 2017 Marketing Management Association (MMA) Fall Educators’ Conference, Pittsburgh PA. September 20-22, 2017. http://www.mmaglobal.org/publications/Proceedings/2017-MMA-Fall-Educators-Conference-Proceedings.pdf (p.85-87)

Citation Information
Eric Kolhede and J. Tomas Gomez-Arias. "Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum" Marketing Management Association (MMA) Fall Educators’ Conference (2017)
Available at: http://works.bepress.com/eric-kolhede/9/