Article
From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study
Review of Business Research
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1-1-2011
Scholarly
Yes
Original Citation
Genin, L., Gomez-Arias, J. and Kolhede, E. (2011). From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study. Review of Business Research
Citation Information
Larisa Genin, J. Tomas Gomez-Arias and Eric Kolhede. "From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study" Review of Business Research (2011) Available at: http://works.bepress.com/eric-kolhede/6/