"Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs" by Eric Kolhede

Article

Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs

Association of Marketing Theory and Practice

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

3-23-1994

Scholarly

Yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1994, March 23). Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs. Conference Proceedings of Association of Marketing Theory & Practice, 1994 Annual Meeting

Citation Information

Eric Kolhede. "Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs" Association of Marketing Theory and Practice (1994)
Available at: http://works.bepress.com/eric-kolhede/2/