"Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women" by Eric Kolhede

Article

Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women

Journal of Marketing for Higher Education

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2001

Scholarly

Yes

Peer Reviewed

DOI

10.1300/J050v11n02_03

Disciplines

Marketing

Original Citation

Kolhede, Eric. (2001). Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women. Journal of Marketing for Higher Education, 11 (2).

Citation Information

Eric Kolhede. "Gender effects on the major selection process: A five-year study: Implications for marketing business programs of small private colleges to women" Journal of Marketing for Higher Education Vol. 11 Iss. 2 (2001)
Available at: http://works.bepress.com/eric-kolhede/16/