Article
A Flexible Financial Model of Distribution Channel Choice- The MODISC Model
Journal of Business Cases and Applications
Status
Faculty
School
School of Economics and Business Administration
Document Type
Article
Publication Date
1-1-2011
Description/Abstract
Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business
Scholarly
Yes
Original Citation
Kamath, S., Kolhede, E., and Lee, Y. (2011). A Flexible Financial Model of Distribution Channel Choice- The MODISC Model. Journal of Business Cases and Applications
Citation Information
Shyam Kamath, Eric Kolhede and Yung-Jae Lee. "A Flexible Financial Model of Distribution Channel Choice- The MODISC Model" Journal of Business Cases and Applications (2011) Available at: http://works.bepress.com/eric-kolhede/14/