Article
MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice
Journal of Business Cases and Applications
Status
Faculty
School
School of Economics and Business Administration
Document Type
Article
Publication Date
1-1-2011
Description/Abstract
Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business
Scholarly
Yes
Original Citation
Kamath, S., Kolhede, E., and Lee, Y. (2011). MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice. Journal of Business Cases and Applications
Citation Information
Shyam Kamath, Eric Kolhede and Yung-Jae Lee. "MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice" Journal of Business Cases and Applications (2011) Available at: http://works.bepress.com/eric-kolhede/13/