"Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs" by Eric Kolhede

Article

Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

American Marketing Association

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

10-30-1994

Scholarly

Yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1994, October 30). Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs. Conference Proceedings of the American Marketing Association's Fifth Symposium for the Marketing of Higher Education

Citation Information

Eric Kolhede. "Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs" American Marketing Association (1994)
Available at: http://works.bepress.com/eric-kolhede/1/