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Case Study AMAG - Reorganization of Spare Parts Business
  • Enrico Senger

Swiss Volkswagen importer AMAG reorganized its spare parts supply process through a new method of collaboration between Volkswagen, AMAG’s central warehouse and regional warehouses, and service stations. From the service station spare parts orders via replenishment by the VW spare parts warehouse in Kassel (Germany) and by other sup-pliers, to Swiss customs, inventory levels in the central and regional warehouses, and the delivery to the service stations, the entire process utilizes the same database in real time. This enables AMAG to eliminate an existing sales and warehousing step and to manage the rapidly growing complexity of spare parts logistics resulting from frequent design changes and wide variety. Additionally it creates one central point of contact for the customer (“one face to the customer”) which replaces the product group-based responsibilities of the past.

Publication Date
Citation Information
Enrico Senger. Case Study AMAG - Reorganization of Spare Parts Business, Institut für Wirtschaftsinformatik, Universität St. Gallen, St. Gallen, 2006