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Contribution to Book
Integriertes CRM in der Dentalindustrie bei Heraeus Kulzer GmbH & Co. KG
Customer Knowledge Management (2003)
  • Enrico Senger
  • Hubert Oesterle
Keywords
  • Multi Channel Management,
  • Kampagnenmanagement,
  • Angebotsmanagement,
  • Beschwerdemanagement,
  • Organisation,
  • Service Management,
  • Wirtschaftlichkeit
Publication Date
2003
Editor
Lutz M. Kolbe, Hubert Ă–sterle, Walter Brenner
Publisher
Springer
Citation Information
Enrico Senger and Hubert Oesterle. "Integriertes CRM in der Dentalindustrie bei Heraeus Kulzer GmbH & Co. KG" BerlinCustomer Knowledge Management (2003)
Available at: http://works.bepress.com/enrico_senger/20/