"The power and influence of social marketing in the evolution of the environmental citizen" by Enda Francis McGovern

Selected Works of Enda McGovern

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Article

The power and influence of social marketing in the evolution of the environmental citizen

(2000)

Enda Francis McGovern

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Disciplines

Public Relations and Advertising and
Political Science

Publication Date

January 1, 2000

Citation Information

Enda Francis McGovern. "The power and influence of social marketing in the evolution of the environmental citizen" (2000)
Available at: http://works.bepress.com/enda_mcgovern/21/