"A Social-Marketing Strategy for a US Based Non-Profit: Which Road Should They Travel For Continued Success?" by Enda F McGovern

Selected Works of Enda McGovern

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A Social-Marketing Strategy for a US Based Non-Profit: Which Road Should They Travel For Continued Success?

Journal of Case Studies (2012)

Enda F McGovern

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Disciplines

Economics and
Public Relations and Advertising

Publication Date

May 27, 2012

Citation Information

Enda F McGovern. "A Social-Marketing Strategy for a US Based Non-Profit: Which Road Should They Travel For Continued Success?" Journal of Case Studies Vol. 30 Iss. 1 (2012) p. 27 - 43
Available at: http://works.bepress.com/enda_mcgovern/19/