"Transport Behavior: A Role for Social Marketing" by Enda McGovern

Selected Works of Enda McGovern

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Article

Transport Behavior: A Role for Social Marketing

Journal of Nonprofit & Public Sector Marketing (2007)

Enda McGovern, Dominican University of California

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Disciplines

Public Relations and Advertising,
Marketing and
Business

Publication Date

April 19, 2007

DOI

10.1300/J054v17n01_06

Citation Information

Enda McGovern. "Transport Behavior: A Role for Social Marketing" Journal of Nonprofit & Public Sector Marketing Vol. 17 (2007) p. 121 - 134
Available at: http://works.bepress.com/enda_mcgovern/18/