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About Enda McGovern

Professor McGovern began his academic career as a tenured member of Faculty at the School of Management in Brunel University, UK, prior to joining Dominican University of California in 2001. While resident in San Francisco, Dr McGovern was a Visiting Scholar at the Institute of Transportation Studies, UC Berkeley. In 2005, he moved to the East Coast of the US and joined Southern Connecticut State University.
Prof. McGovern regularly teaches Principles of Marketing and International Marketing. His teaching philosophy is based on empowering students to become active participants in class discussions as a key element of the learning experience, bringing them to a new place in their understating and intellectual development of the marketing discipline.
Degrees: Civil Engineering degree, an MBA and obtained his Ph.D. from Brunel University, London.
Research Interests: Social marketing and Digital Pedagogy are his primary areas of interest. Recently he has focused on the use of technology in developing a student's learning experience. He has adapted the use of Apps, including FlipBoard and FlipGrid, into his classes. And is currently looking at the use of Virtual Reality (VR) as an educational platform for the future. He is also interested in bringing a better understanding of climate change and how social marketing can be adopted in persuading, for example, commuters to consider alternative modes of transport. He has focused in examining the public's perception of assessing carbon emissions in the form of their carbon footprint. Specifically he wishes to investigate how consumers can relate to their carbon footprint as a means of informing themselves more about global warming concerns.

Positions

2008 - Present Associate Professor of Marketing, Sacred Heart University Jack Welch College of Business
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Contact Information

Marketing and Sport Management
Martire Center W322
Jack Welch College of Business
203-416-3517
https://twitter.com/Prof_McGovern

Email:


Contributions to Books (3)

Articles (13)

Presentations (2)