With smartphones and tablets on the rise and the backlash against Facebook’s reorganization of “Pages,” Twitter is now becoming the go-to social media application—doubling in usage between 2011 and 2012. Academic libraries are able to play a central role in campus culture through effective use of a Twitter account. By creating meaningful “lists” for subscribers, promoting campus re-tweets, maintaining a colorful voice, and increasing followed handles, academic libraries’ Twitter accounts can bring together students, library staff, and other university organizations. Check out Twitter beyond the basics, find out what academic libraries across the state are tweeting, and hear UW-Milwaukee Libraries favorite tweets!
Available at: http://works.bepress.com/emmamolls/2/