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Presentation
Reaffirmation of Reference: The Role of *Your* Intellectual Capital in Marketing Your Campus to Prospective Students
Reference Renaissance Conference (2010)
  • Emily K Chan, University of the Pacific
Publication Date
2010
Location
Denver, CO
Citation Information
Maloney, M., & Chan, E. (2010, August). Reaffirmation of Reference: The Role of *Your* Intellectual Capital in Marketing Your Campus to Prospective Students. Report from the Field presentation at the 2010 Reference Renaissance Conference, Denver, CO.