Article
A framework for classifying the content of online reviews of formalwear rented online
International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Track
CB: Consumer Behavior
Disciplines
Description
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price.
Citation Information
Ellen McKinney and Eonyou Shin. "A framework for classifying the content of online reviews of formalwear rented online" (2014) Available at: http://works.bepress.com/ellen_mckinney/218/