It is no secret that the nature of reference is changing. Users no longer have to go to the library to find the resources needed for their research. The library is becoming a place to study more than a place to do research. Business students at the University of Mississippi are no different. With nice computer labs, a big building, and atriums for relaxing, there was little need for them to leave the School of Business Administration. How do you reach users who won't come to the library? You take the library to them. In 2004, the business librarian at J.D. Williams Library at the University of Mississippi began offering satellite or on-site reference to the School of Business Administration. Three years later the program is still running and considered a success—not only as a way to provide reference to a user group but also as a form of marketing and outreach for the library.