Public policies invariably confer or deny benefits to particular citizens. How citizens respond to relevant policies has fundamental implications for democratic responsiveness. The researchers study the beliefs of a core constituency of one of the most celebrated sex non-discrimination policies in United States history: Title IX of the Education Amendments of 1972. Using a novel survey of college student-athletes, they find strong support for the spirit of the policy, with the vast majority of respondents reporting the opinion that there “should” be equity. Yet, studentathletes also perceive mal-distribution among status quo resources and opportunities, and believe that redistribution is needed. Further, they are willing to take political action to improve equality. Consistent with the researchers' expectations, these beliefs are particularly salient for women and those who perceive persistent sex discrimination in society. The results reveal “positive policy feedback” among policy beneficiaries of Title IX who mobilize to seek equity in athletics. The dissatisfaction among policy beneficiaries raises questions about democratic responsiveness (e.g., to whom are policymakers and leaders in college athletics responding?), and highlights the political nature of college athletics. AUTHORS LISTED IN ALPHABETICAL ORDER