Article
Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice
Journal of Consumer Research
(2005)
Disciplines
Publication Date
2005
Citation Information
Elizabeth G Miller and Barbara E. Kahn. "Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice" Journal of Consumer Research Vol. 32 Iss. June (2005) Available at: http://works.bepress.com/elizabeth_miller/6/