"Viral Marketing: Mariani Wine Testimonials in Early French and American Newspaper Advertising" by Elizabeth Emery

Selected Works of Elizabeth Emery

Article

Viral Marketing: Mariani Wine Testimonials in Early French and American Newspaper Advertising

Nineteenth-century Contexts (2017)

Elizabeth Emery, Montclair State University

Link

Disciplines

Public Relations and Advertising and
Arts and Humanities

Publication Date

March 15, 2017

DOI

10.1080/08905495.2017.1284567

Citation Information

Elizabeth Emery. "Viral Marketing: Mariani Wine Testimonials in Early French and American Newspaper Advertising" Nineteenth-century Contexts Vol. 39 Iss. 2 (2017) p. 117 - 129
Available at: http://works.bepress.com/elizabeth-emery/11/