Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses.

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Date
2018-08-01
Authors
Niehm, Linda
Chung, Telin
Sadachar, Amrut
Pookulangara, Sanjukta
Testa, Danielle
Major Professor
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Chung, Telin
Associate Professor
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Karpova, Elena
Former Professor
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Fiore, Ann
University Professor
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Organizational Unit
Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Apparel, Events and Hospitality Management
Abstract

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context

Comments

This article is published as AM Fiore, JL Hurst, LS Niehm, TL Chung, E Karpova, A Sadachar, S Pookulangara, D S Testa, Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on US and Indian Small Businesses. Journal of Higher Education Theory and Practice, 2018, 18(3); 11-25. Posted with permission.

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Mon Jan 01 00:00:00 UTC 2018
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