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Presentation
US Apparel Companies Business Performance in the North American, European, and Asian Markets
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
  • Xinxin Wang, Iowa State University
  • Ye Zou, Iowa State University
  • Elena E. Karpova, Iowa State University
Document Type
Conference Proceeding
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
11-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
This study analyzed internet strategies employed by US companies in the North American, European, and Asian markets to explore whether they can be used to explain differences in companies' regional business performance.
Comments

This proceeding is from 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Copyright Owner
International Textile and Apparel Association, Inc.
Language
en
Citation Information
Xinxin Wang, Ye Zou and Elena E. Karpova. "US Apparel Companies Business Performance in the North American, European, and Asian Markets" Philadelphia, Pennsylvania(2011)
Available at: http://works.bepress.com/elena_karpova/25/