I examine how people attend to and process information and make behavioral decisions as a result of the information they receive. In order to do so, I study the learning styles and patterns of comprehension of a target audience alone, and in relation to teaching strategies used to deliver information. I am interested in the interplay of different intrapersonal characteristics on the processing of and response to diet-related health information and outcomes within communities related to obesity, diabetes, cancer, and food safety education. I use a theory-informed, primarily qualitative approach to conduct formative studies and use these data to develop interventions for various target audiences, including adults and children, Latinos, and low-income and low-literate individuals.