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Effrosyni Georgiadou
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Assistant Professor
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About Effrosyni Georgiadou
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Assistant Professor,
Zayed University
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College of Humanities and Social Sciences
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Disciplines
Arts and Humanities
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Corporate Communication
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CSR Communication
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Crisis Communication
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Internal Communication
, and
Linguistics
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ORCID
http://orcid.org/0000-0002-9461-0330
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Research Works
Research Works
(5)
Article
Religious affiliation and religiosity: do Islamic appeals in advertising lead ...
Journal of Islamic Marketing (2022)
Catherine Nickerson, Effrosyni Georgiadou and Anup Menon Nandialath
Purpose: The purpose of this study was to investigate whether including an Islamic appeal in a culture-neutral product advertisement has ...
Link
Article
Marketing strategies in communicating CSR in the Muslim market of ...
Journal of Islamic Marketing (2021)
Effrosyni Georgiadou and Catherine Nickerson
Purpose This paper aims to explore the online corporate social responsibility (CSR) communication by domestic and global banks operating in ...
Link
Article
Exploring strategic CSR communication on UAE banks' corporate websites
Corporate Communications (2020)
Effrosyni Georgiadou and Catherine Nickerson
© 2020, Emerald Publishing Limited. Purpose: Communicating CSR through corporate websites is one of the most effective ways for organizations ...
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Article
Investigating Executive Working Memory and Phonological Short-Term Memory in Relation ...
Journal of Psycholinguistic Research (2017)
Effrosyni Georgiadou and Karen Roehr-Brackin
© 2016, Springer Science+Business Media New York. This paper reports the findings of a study investigating the relationship of executive ...
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Article
The role of proficiency, speaking habits and error-tolerance in the ...
Asian EFL Journal (2016)
Effrosyni S. Georgiadou
The main objective of the present paper is to shed light on the role of proficiency, error-tolerance and speaking habits ...
