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Contribution to Book
Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation
Management Faculty Publications
  • Edwin R. Stafford, Utah State University
  • Cathy L. Hartman, Utah State University
Document Type
Contribution to Book
Editor
K. Geen, P. Groenewegen, P.S. Hofman
Publisher
Kluwer Academic Publishers
Publication Date
1-1-2001
Citation Information
Stafford, Edwin R. and Cathy L. Hartman (2001), “Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation,” in Ahead of the Curve: Cases of Innovation in Environmental Management, K. Green, P. Groenewegen, and P.S. Hofman, editors, Doredrecht: Kluwer Academic Publishers, 107-­‐131