Contribution to Book
Greenpeace’s
Greenfreeze
Campaign:
Hurdling
Competitive
Forces
in
the
Diffusion
of
Environmental
Innovation
Management Faculty Publications
Document Type
Contribution to Book
Editor
K. Geen, P. Groenewegen, P.S. Hofman
Publisher
Kluwer Academic Publishers
Publication Date
1-1-2001
Citation Information
Stafford,
Edwin
R.
and
Cathy
L.
Hartman
(2001),
“Greenpeace’s
Greenfreeze
Campaign:
Hurdling
Competitive
Forces
in
the
Diffusion
of
Environmental
Innovation,”
in
Ahead
of
the
Curve:
Cases
of
Innovation
in
Environmental
Management,
K.
Green,
P.
Groenewegen,
and
P.S.
Hofman,
editors,
Doredrecht:
Kluwer
Academic
Publishers,
107-‐131