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Contribution to Book
Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders
Management Faculty Publications
  • Cathy L. Hartman, Utah State University
  • Edwin R. Stafford, Utah State University
  • Michael Jay Polonsky
Document Type
Contribution to Book
Editor
M. Charter, Michael Jay Polonsky
Publisher
Greenleaf Publishing
Publication Date
1-1-1999
Citation Information
“Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders,” in Greener Marketing: A Global Perspective to Greening Marketing Practice, Second Edition, M. Charter and Michael Jay Polonsky, editors, Sheffield, UK: Greenleaf Publishing, 164-180.