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Contribution to Book
Environmentalist- Business Collaborations: Social Responsibility, Green Alliances, and Beyond
Management Faculty Publications
  • Edwin R. Stafford, Utah State University
  • Cathy L. Hartman, Utah State University
Document Type
Contribution to Book
Editor
George Zinkhan
Publisher
American Marketing Association
Publication Date
1-1-2000
Citation Information
Stafford, Edwin R. and Cathy L. Hartman (2000), “Environmentalist‐ Businesss Collaborations: Social Responsibility, Green Alliances, and Beyond,” in Advertising Research: The Internet, Consumer Behavior, and Strategy, George Zinkhan, editor, Chicago, IL: American Marketing Association, 170-192