"A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition" by Charles H. Noble

Selected Works of Edwin R. Stafford

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A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition

Management Faculty Publications

Charles H. Noble
Edwin R. Stafford, Utah State University
Rhonda K. Reger

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Article

Publication Date

1-1-1995

Citation Information

Noble, Charles H., Edwin R. Stafford, and Rhonda K. Reger (1995), “A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition,” Journal of Strategic Marketing, 3 (September), 145-165