Skip to main content
Article
Comprehension and Perceived Believability in Seals of Approval in Advertising
Management Faculty Publications
  • Richard F. Beltramini
  • Edwin R. Stafford, Utah State University
Document Type
Article
Publication Date
1-1-1993
Citation Information
Beltramini, Richard F. and Edwin R. Stafford (1993), “Comprehension and Perceived Believability in Seals of Approval in Advertising,” Journal of Advertising, 22 (September), 3-13