"Cornerstone for Growth: How Minorities Are Vital to the Future of Newspapers" by Ted Pease

Selected Works of Edward C. Pease

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Cornerstone for Growth: How Minorities Are Vital to the Future of Newspapers

NewspaperResearch Journal

Ted Pease, Utah State University

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Document Type

Article

Publisher

Freedom Forum

Publication Date

4-1-1989

Disciplines

Journalism Studies and
Social Influence and Political Communication

Abstract

A comprehensive newspaper industry report on minority demographics recommends that American newspapers turn to minority readers, employees and advertisers to improve readership rates and stimulate stagnant circulation growth.

Comments

Originally Published by the Newspaper Division of the Association for Education in Journalism and Mass Communication in Newspaper Research Journal.

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Citation Information

Edward C. Pease. “Cornerstone for Growth: How Minorities Are Vital to the Future of Newspapers.” Newspaper Research Journal, 10 (4): 1-22. (Summer/Fall 1989).