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Article
Psychology and Politics. Cases of Comedy and Fear in the Mexican Presidential Candidates of 2006
Espacio i+D. Innovación más Desarrollo (English Version) (2014)
  • Eduardo Torres Alonso, Universidad Nacional Autonoma de Mexico
Abstract
We can argue that without the active presence in the media, political proposals or candidates lack any ability to gather broad support. Thus, politics is framed in content, organization, process and leadership by the logic of the media system. Moreover, the increasing complexity of the campaigns has led candidates and their strategists to resort to mechanisms, discourses and images that stimulate the unconscious of the elector: hopes, fears, aspirations and projects.

This article aims to review political psychological strategies that were used in the Mexican presidential campaigns in 2006, focusing on the uses of comedy and fear, and the arguments that have been presented regarding the benefts and harm that they entail. 
Keywords
  • Psicología política,
  • Comedia,
  • Democracia,
  • Videopolítica,
  • México,
  • Campañas negativas
Publication Date
Fall October 1, 2014
Citation Information
Eduardo Torres Alonso. "Psychology and Politics. Cases of Comedy and Fear in the Mexican Presidential Candidates of 2006" Espacio i+D. Innovación más Desarrollo (English Version) Vol. III Iss. 6 (2014) p. 43 - 65 ISSN: 2007-6703
Available at: http://works.bepress.com/eduardo-torresalonso/10/