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Article
Dispensing a Hearing Aid Brand: What's Important to Audiologists and Their Individual Decision Choice?
Audiology Online
  • Earl E. Johnson, East Tennessee State University
Document Type
Article
Publication Date
1-1-2008
Description

Excerpt: How do audiologists decide which manufacturing brand they will use when dispensing hearing aids to patients? Based on ideology and methodology from the field of consumer behavior, this article offers insight into the decision-making processes used by clinical audiologists in today's field of practice. To begin, it is necessary to briefly review recent and relevant trends in this area.

Citation Information
Earl E. Johnson. "Dispensing a Hearing Aid Brand: What's Important to Audiologists and Their Individual Decision Choice?" Audiology Online (2008)
Available at: http://works.bepress.com/earl-johnson/45/