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Selected Works of Earl E. Johnson
Article
Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid Brands
The Hearing Journal (2007)
  • Earl E. Johnson
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Abstract
When consumers shop for any product, they tend to develop a preference for a particular brand. For example, when they go to their local supermarket, some will consistently opt for Clorox rather than the store-brand bleach, they will choose Brawny over Scott paper towels, or pass up the Häagen-Dazs ice cream for a quart of Ben and Jerry's.
Keywords
  • survey,
  • dispensers,
  • hearing aids,
  • amplification,
  • hearing aid brands,
  • audiology
Disciplines
Publication Date
March 1, 2007
DOI
10.1097/01.HJ.0000286712.47920.e8
Citation Information
Earl E. Johnson. "Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid Brands" The Hearing Journal Vol. 60 Iss. 3 (2007) p. 23 - 36 ISSN: 0745-7472
Available at: http://works.bepress.com/earl-johnson/28/