Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid BrandsThe Hearing Journal (2007)
When consumers shop for any product, they tend to develop a preference for a particular brand. For example, when they go to their local supermarket, some will consistently opt for Clorox rather than the store-brand bleach, they will choose Brawny over Scott paper towels, or pass up the Häagen-Dazs ice cream for a quart of Ben and Jerry's.
- hearing aids,
- hearing aid brands,
Publication DateMarch 1, 2007
Citation InformationEarl E. Johnson. "Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid Brands" The Hearing Journal Vol. 60 Iss. 3 (2007) p. 23 - 36 ISSN: 0745-7472
Available at: http://works.bepress.com/earl-johnson/28/