Article
Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid Brands
The Hearing Journal
(2007)
Abstract
When consumers shop for any product, they tend to develop a preference for a particular brand. For example, when they go to their local supermarket, some will consistently opt for Clorox rather than the store-brand bleach, they will choose Brawny over Scott paper towels, or pass up the Häagen-Dazs ice cream for a quart of Ben and Jerry's.
Keywords
- survey,
- dispensers,
- hearing aids,
- amplification,
- hearing aid brands,
- audiology
Disciplines
Publication Date
March 1, 2007
DOI
10.1097/01.HJ.0000286712.47920.e8
Citation Information
Earl E. Johnson. "Survey Explores How Dispensers Use and Choose their Preferred Hearing Aid Brands" The Hearing Journal Vol. 60 Iss. 3 (2007) p. 23 - 36 ISSN: 0745-7472 Available at: http://works.bepress.com/earl-johnson/28/