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Article
Electronic Marketplaces: A Cross-Industry Comparison
International Journal of Management & Information Systems
  • Dothang Truong, Embry Riddle Aeronautical University - Daytona Beach
  • Mohammad Bhuiyan
Document Type
Article
Publication/Presentation Date
1-1-2011
Disciplines
Abstract/Description

This research addresses the question of the potential growth of electronic marketplaces as an e-entrepreneurship model. We will examine how electronic marketplaces are different among industry sectors from two major perspectives: the level of electronic marketplace usage and the level of e-readiness. The results of an empirical study conducted in the United States show that a wide range of industry sectors are currently prepared to use electronic marketplaces, and will use them in the future. These findings indicate a better chance for the growth of e-entrepreneurship as a solution for entrepreneurs in our current troubled economy.

Citation Information
Dothang Truong and Mohammad Bhuiyan. "Electronic Marketplaces: A Cross-Industry Comparison" International Journal of Management & Information Systems Vol. 15 Iss. 2 (2011) p. 9 - 22
Available at: http://works.bepress.com/dtruong/25/