Book
Real World Career Preparation: A Guide to Creating A University Student-Run Communications Agency
(2017)
Abstract
Real World Career Preparation focuses on university student-run communications agencies - places where students in advertising, public relations and related fields get the hands-on experience that's essential when transitioning into the workplace. The book is the first to show how to strategize, finance, launch and develop a successful high-impact practice agency where students will build conceptual skills and a portfolio of work before they finish their college degrees. Real World Career Preparation is a valuable text designed to provide conceptual guidance and strategic direction to administrators, faculty, staff and students. It includes a directory of 158 student-run agencies housed in universities across the United States and internationally. The book is a "must read" guide for anyone who's involved in a student-run agency, or who wants to be.
Keywords
- student-run agencies,
- student-run communication agencies,
- student-run advertising agencies,
- student-run PR agencies,
- student-run firms,
- PRSSA agency,
- high-impact practice
Disciplines
Publication Date
2017
Publisher
Peter Lang Publishing
ISBN
978-1-4331-3174-5
DOI
http://dx.doi.org/10.3726/978-1-4539-1681-0
Publisher Statement
https://www.peterlang.com/view/product/31685
Citation Information
Swanson, D. J. (2017). Real World Career Preparation: A Guide to Creating A University Student-Run Communications Agency. New York: Peter Lang.
Creative Commons license
This work is licensed under a Creative Commons CC_BY International License.