Book
Public Relations Management: A Team-Based Approach (3 Ed.)
(2020)
Abstract
Public Relations Management: A Team Based Approach by Diane F. Witmer and Douglas J. Swanson features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.
Public Relations Management: A Team Based Approach:
- Includes learning objectives, reflection exercises, and a full index and glossary.
- Provides practical examples, full texts of professional ethical standards, two full forms of a public relations proposal, illustrations, and more to effectively address the needs of upper-division Public Relations Management students and entry-level practitioners.
- Features a refresher on what public relations is and does, as well as the ethical imperatives of public relations.
- Describes fundamental concepts of small group dynamics, the development and management of effective public relations teams, and team-driven public relations projects.
- Demonstrates the ways in which key theories and models inform the practice of public relations.
- Explains step-by-step development of a public relations plan, presentation of a formal public relations proposal, program implementation and evaluation, and reporting a program's measured success.
Resources include PowerPoint® slides and a test bank.
Keywords
- public relations,
- public relations students,
- teamwork in public relations,
- public relations agencies,
- public relations courses,
- high-impact practice courses,
- public relations curriculum,
- advertising and public relations,
- college public relations education,
- undergraduate higher education,
- prssa,
- prsa code
Disciplines
Publication Date
2020
Publisher
KendallHunt
ISBN
978-1-4652-9897-3
Publisher Statement
https://he.kendallhunt.com/product/public-relations-management-team-based-approach
Citation Information
Witmer, D. F., & Swanson, D. J. (2020). Public relations management: A team-based approach (3 Ed.). Dubuque, IA: KendallHunt.
Creative Commons license
This work is licensed under a Creative Commons CC_BY International License.