Article
The Student-Run Public Relations Firm in an Undergraduate Program: Reaching Learning and Professional Development Goals Through ‘Real World’ Experience
Public Relations Review
(2011)
Abstract
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
Keywords
- Student run public relations firm,
- Student run PR agency,
- Capstone course,
- Public relations curriculum,
- Experiential learning,
- Service learning
Disciplines
Publication Date
2011
Citation Information
Douglas J. Swanson. "The Student-Run Public Relations Firm in an Undergraduate Program: Reaching Learning and Professional Development Goals Through ‘Real World’ Experience" Public Relations Review Vol. 37 Iss. 5 (2011) Available at: http://works.bepress.com/dswanson/38/